Long-fermented sourdough, seeded loaves, and classic white — baked every morning before the doors open.
Pastries
Buttery croissants, pain au chocolat, and seasonal pastries — all laminated in-house the day before.
Cakes & Traybakes
From celebration cakes to everyday slices — carrot cake, lemon drizzle, brownies, and more.
Our story
Baking since before the alarm goes off
Sweet Crumbs started as a simple idea: make the kind of bread and pastries you'd actually be excited to wake up for. No pre-mixes, no shortcuts — just flour, water, time, and a lot of early mornings.
We're based in London and proud of it. Everything on our shelves was made here, by us, this morning.